Free SEO Tool
Score your page titles against eight SEO best-practice criteria. Get an A–F grade with specific, actionable recommendations to improve length, keyword placement, and click-through potential.
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Enter a title to analyse
Type your title tag on the left to see your score and recommendations.
The analyser scores each title out of 100 across eight criteria. The grade (A–F) maps to: A = 90+, B = 75–89, C = 60–74, D = 40–59, F = below 40.
Optimal length (50–60 chars)
Titles in the 50–60 character range are highly weighted. Scores reduce proportionally for titles that are very short (<30) or too long (>70).
Starts with target keyword
If you supply a target keyword, the tool checks whether it (or close variants) appear in the first 30 characters. Front-loading the keyword has the biggest impact on perceived relevance.
No all-caps text
TITLE TAGS IN ALL CAPS look spammy and may trigger Google rewrites. Mixed case scores full marks.
Contains a number
Numbers in titles ("7 Best", "2026 Guide", "£49/month") improve click-through by making the benefit concrete and specific.
Contains power words
Power words include: best, top, ultimate, complete, free, guide, how to, proven, expert, review, and year tokens. One or more earns full marks.
No keyword stuffing
If your target keyword appears more than twice in the title, or if any single word (excluding common short words) appears 3+ times, you lose points for over-optimisation.
Not starting with stop word
Titles beginning with "The", "A", "An" waste prime front-of-title real estate on low-value words.
Has a brand / separator
Titles containing a pipe (|), dash (–), or hyphen (-) suggest a structured "Keyword | Brand" format, which correlates with professional, trustworthy results.
A good title tag is 50–60 characters long, starts with the primary keyword, reads naturally to humans, avoids keyword stuffing, and ends with a brand name (separated by a pipe or dash). It should also be unique — no two pages on a site should share the same title. Titles that include numbers, power words (best, guide, top, free), or emotional triggers tend to earn higher click-through rates.
Google uses your written title tag as the starting point but may replace it with text from your page's H1, anchor text pointing to the page, or other on-page content if it decides your written title is too long, keyword-stuffed, or not descriptive of the page's actual content. Writing accurate, concise title tags reduces the chance of rewriting.
Yes, for most pages — particularly if you're building brand recognition. The convention is "Primary Keyword – Context | Brand Name". Place the brand name at the end so that truncation removes the brand, not the keyword. For your homepage, you may choose to lead with the brand name instead.
Power words are terms that increase emotional engagement and click-through rate. In SEO title tags, common power words include: best, top, ultimate, complete, free, guide, how to, step-by-step, proven, expert, and year indicators (e.g., "2026"). These terms signal value and relevance to searchers scanning results.
Typically one primary keyword (or phrase) plus one closely related secondary term. Trying to include three or more distinct keywords makes the title feel awkward, increases character count, and risks looking spammy — which may prompt Google to rewrite it. Focus on the single most important search term for each page.