Case Studies

The kind of results we aim for.

The examples below are illustrative, based on the scope and approach of typical engagements rather than verified past client results. We'll publish real, client-approved case studies here as engagements complete.

Local Services

Example: a local trades business, from page 3 to the local pack

+140%organic local leads (illustrative)

Challenge

A multi-location home services business was invisible in local search outside its home city, with no Google Business Profile strategy.

Approach

Local SEO overhaul: Google Business Profile optimisation across every location, citation cleanup, and location-specific landing pages.

Ecommerce

Example: an ecommerce retailer fixing technical debt at scale

+65%organic sessions (illustrative)

Challenge

A mid-size online retailer had thousands of thin/duplicate category pages and a slow, poorly-indexed site.

Approach

Technical audit and fix programme covering crawl budget, page speed, structured data, and category-page content templates.

B2B / SaaS

Example: a B2B software company building AI-search visibility

3xAI citation appearances (illustrative)

Challenge

A B2B software company ranked well on Google but was never being cited by ChatGPT or Perplexity when prospects researched their category.

Approach

Structured content and schema markup aimed at AI Overviews and LLM citation, alongside traditional content SEO.

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