Free SEO Tool
Generate valid JSON-LD structured data for Google without writing any code. Supports FAQPage, HowTo, Article, LocalBusiness, and BreadcrumbList schemas — all formatted for Google's Rich Results.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": []
}
</script>How to add this to your page
<head> of your page, or before </body>Use when: Pages with a FAQ section or Q&A content format.
Rich result unlock:
Expandable Q&A in search results. Also helps AI Overviews surface your answers.
Best pages: Product pages, service pages, help centre articles, blog posts with FAQs
Use when: Step-by-step instructional guides.
Rich result unlock:
Step-by-step carousel with numbered steps directly in search results.
Best pages: Tutorial posts, how-to guides, setup walkthroughs, DIY content
Use when: Blog posts, news articles, editorial content.
Rich result unlock:
Enhanced article display, eligible for Top Stories carousel (news sites).
Best pages: Blog articles, case studies, news posts, opinion pieces
Use when: Physical businesses with a customer-facing location.
Rich result unlock:
Knowledge panel, map pack, star ratings, opening hours in SERPs.
Best pages: Homepage and contact page of any local business or agency
Use when: Any site with a clear hierarchical URL structure.
Rich result unlock:
Breadcrumb trail below the title in search results instead of the raw URL.
Best pages: All pages with meaningful URL depth (blog posts, product pages, category pages)
Schema markup (structured data) is code added to a web page that helps search engines understand the content's meaning and context — not just its keywords. When Google can interpret your content as a FAQ, a recipe, a product, or a local business, it can display rich results (enhanced search snippets) with star ratings, step counts, FAQs, and more. Rich results typically earn higher click-through rates than standard blue-link results.
JSON-LD (JavaScript Object Notation for Linked Data) is the schema markup format recommended by Google. It sits in a <script type="application/ld+json"> tag and does not need to be embedded throughout your HTML. This makes it easier to add and update compared to Microdata or RDFa. All SaySEO schema outputs use JSON-LD format.
Google announced in 2023 that FAQ rich results would be limited to authoritative government and health sites. However, FAQPage schema still provides structured signals to Google and other search engines (Bing, DuckDuckGo), and it's increasingly used to influence AI overview answers (Google's AI Overviews and Gemini). The structured Q&A format helps AI systems cite and summarise your content accurately.
Paste the generated JSON-LD code inside a <script type="application/ld+json"> tag in the <head> section of your page, or just before the closing </body> tag. In WordPress, you can use a plugin like RankMath or Yoast, or paste it directly into a custom HTML block. In Next.js, use dangerouslySetInnerHTML inside a <script> tag. After adding it, test with Google's Rich Results Test.
LocalBusiness schema is used for physical businesses with a location that customers visit — shops, restaurants, clinics, and agencies. It includes address, opening hours, and telephone. Organization schema is used for companies with an online presence but no customer-facing location — SaaS companies, publishers, and charities. Use LocalBusiness for local SEO clients and Organization for purely digital businesses.