Competitor keyword and PPC research tool
Our Take
SaySEO
Rating
SpyFu is a niche tool that excels at competitive intelligence. If you want to know exactly what your competitors are doing in both organic and paid search, it's one of the most affordable ways to find out. Not a full SEO platform replacement, but a powerful research add-on.
Free plan with limited access
SpyFu specialises in competitive intelligence — revealing the exact keywords your competitors rank for organically and what they're spending on Google Ads. It's especially powerful for PPC research alongside SEO.
See every keyword a competitor ranks for organically or bids on in PPC.
Analyse ad copy, budget estimates, and keyword spend for any domain.
Track keyword positions with daily updates.
Identify backlink opportunities from competitor link profiles.
View historical ranking data for any keyword.
| Plan | Price | Users | Projects | Keywords / Limit |
|---|---|---|---|---|
| Basic | $39/mo | 1 | Unlimited | Unlimited searches |
| Professional | $79/mo | 5 | Unlimited | Unlimited + API |
Pricing accurate as of 2026. Verify current rates on the tool's website.
Best For
PPC managers, SEOs focused on competitive keyword research, and teams with mixed organic/paid search workflows.
Our Verdict
SpyFu is a niche tool that excels at competitive intelligence. If you want to know exactly what your competitors are doing in both organic and paid search, it's one of the most affordable ways to find out. Not a full SEO platform replacement, but a powerful research add-on.
SpyFu earns a 4.1/5 in our review. SpyFu is a niche tool that excels at competitive intelligence. If you want to know exactly what your competitors are doing in both organic and paid search, it's one of the most affordable ways to find out. Not a full SEO platform replacement, but a powerful research add-on.
PPC managers, SEOs focused on competitive keyword research, and teams with mixed organic/paid search workflows.
Free plan with limited access
Dated interface compared to modern tools. Data quality weaker outside the US. Limited technical SEO features.
The closest alternatives are Semrush, SE Ranking, Ahrefs. The right choice depends on whether you prioritise price, data depth, technical SEO, or content workflows.
Free plan with limited access
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