Moz Pro pricing is easier to enter than Semrush or Ahrefs, and its long trial makes it one of the lower-risk premium platforms to test. This page explains the main Moz Pro plans, what each tier is good at, and where the value starts to drop off.
Annual vs monthly
Moz Pro annual billing generally improves the effective monthly cost, which can matter if you rely on DA-led reporting and want to minimize long-term spend.
Current offer
From $99/mo
30-day free trial
Moz Pro usually stands out more for its generous 30-day free trial than for aggressive discounts, which makes it easier to test before you commit.
Try Moz Pro$99/mo
Lower effective monthly rate on annual billing
Users: 1 user
Best for: Beginners and smaller businesses entering paid SEO software.
$179/mo
Lower effective monthly rate on annual billing
Users: 1 user
Best for: Smaller teams that need more campaign headroom.
$299/mo
Lower effective monthly rate on annual billing
Users: 2 users
Best for: Teams that need more tracking and another seat without moving to bigger enterprise platforms.
Starter is the right entry plan when you want Moz Pro’s beginner-friendly workflow and do not yet need heavy tracking or lots of projects.
Standard is the best Moz Pro plan for most serious small teams because it fixes the tightest Starter limits without pushing pricing too high.
Medium is justified when you need more keyword and project capacity plus an additional user seat, especially in agency-style environments.
Start with the smallest plan that comfortably covers your real project, tracking, and user requirements. Most teams overspend when they buy for imaginary future complexity instead of current workflow needs.
Moz Pro starts at $99 per month for Starter, with Standard at $179 per month and Medium at $299 per month before annual-billing savings.
Yes. Moz Pro commonly offers a 30-day free trial, which is one of the longest trials in the premium SEO software category.
Starter can be enough for very small teams, but Standard is usually the better long-term choice once ongoing keyword tracking and multiple projects become important.
Yes, Moz Pro starts lower than both Semrush and Ahrefs, although the trade-off is lighter overall data depth and platform breadth.
Moz Pro is worth it for buyers who want a more approachable interface, rely on Domain Authority, and value the lower-risk trial period. Power users may outgrow it faster.
Pricing is only one part of the decision. Use our reviews and comparison pages to make sure the cheapest plan is also the right strategic fit.